What is a Local Citation?
When talking about Local SEO, a citation is the mention of a business Name, Address and Phone Number (NAP). Local citations can be found on business directories, websites, apps, gps systems and social media platforms. These citations are important because they help search engines determine what businesses to show first on local search engine results pages (SERPs).
You can actively manage your local citations and improve your Local SEO performance by adding, claiming and editing your listings on these top 50 citation sources.
Let’s jump right into the top 50 citation sites for Local SEO. Then we will talk a little more about why Local SEO it’s so important to your local business. Consider KTX Marketing’s Local SEO services for your local business citations.
- Google My Business
- Bing Places
- Apple Maps
- Yahoo! Local
- City Squares
- Yellow Pages
- CityGrid | Citysearch
- Best of the Web
- Opendi US
- Dun & Bradstreet
- Neustar Localeze
Components of a local citation:
There are three essential components of every citation for Local SEO; Name, Address and Phone Number (NAP) as we mentioned above. In addition, many local citation sources allow you to add additional information. Here are some details you should prepare when starting your Local SEO campaign.
- Business categories
- Hours of operation
- Business short description
- Business long description
- Website link
- Links to social media pages
- Images and Videos
- Business contact email
- Produce and service descriptions
Why are citations important for Local SEO?
The local citations for your business will inevitably impact your rankings in Search Engine Results Pages (SERPs). The amount, accuracy and quality of your citations determine if that impact is positive or negative. Having many accurate business citations from reputable sources like the sites listed above, encourage search engines like Google and Bing to list your business higher in rankings. When it comes to local search engine rankings, being in the top three can make a world of difference.
When it comes to user intent, local searches tend to have a higher rate of conversion. Consider the following example of local search intent vs a general search. A user that searches for “best pizza near me” vs a user that searches “most popular pizza” is more likely to be looking for a pizza restaurant that they can go to immediately or in the near future to eat pizza. As you can see from the screenshots bellow, the results are very different based on the intent of the search.
By taking an active approach to managing local citation data, your business can stay ahead of the competition, or literally above the competition in local search results. Managing your Local SEO or utilizing an agency like KTX Marketing gives your local business the advantage of keeping your online data accurate and relevant.