It’s 2019, do I really need a blog on my website?
The short answer is Yes, absolutely.
Now, more than ever, content is king. Adding a blog to your website can boost your SEO efforts by positioning you as an authority in your industry. When customers search for answers to a question, you can be the one to provide that answer. But before you go out and write a bunch of blog posts, check out these 5 search engine optimization tips for blogs.
- Plan ahead with keyword research. A Google search for “keyword research tool” will give you all the resources you need to form a plan for your blog. Take some time and write down a handful of blog post ideas first. Next, use an online tool to test the possible keywords that stem from those ideas. Choose 1 or 2 keywords for each post theme before moving on to the next step.
- Target 1 or 2 long-tail keywords. A long-tail keyword is a phrase that consists of 3 or more words to form a singular search theme. The purpose of using long-tail keywords is to get very specific and narrow your potential audience based on content. An example from this post would be “search engine optimization tips for blogs”. It’s not enough to just pick a couple of keywords with high traffic, in fact, the higher the traffic the harder it will be to rank for. Choose keywords that are specific to your blog post, your industry and your audience. A good practice is to take note of the questions that your current customers ask most often and aim to answer them with your blog. If your customers are asking the question, others are too.
- Include your 1 or 2 long-tail keywords in specific parts of your blog post. You have your theme and your keywords, now it’s time to structure your post. Every web page should include certain elements to maximize SEO results and your blog post is no exception.
- Title: The title (also known as the headline or H1 tag) should represent the main theme of your blog post. It should give visitors a clear understanding of the content to expect. After all, they searched for an answer to a specific question. Your post should give them that specific answer in as much detail as possible.
- URL: The URL or domain of your blog post should closely mirror your title. For example, the title of this post is “5 Search Engine Optimization Tips for Blogs” and the URL is https://ktxmarketing.com/seo/5-search-engine-optimziation-tips-for-blogs/.
- Headers and body copy: At all costs you must avoid “keyword stuffing” (cramming keywords unnaturally into your content in an effort to get traffic). It won’t help and will actually hurt. Use your long-tail keywords in both your headers and body content in natural ways. The reader should understand the focus of the article but also be able to read it and understand it in a natural way. Focus more on the message and not the keywords. Remember the purpose is to answer a question. If you do that well, your audience is more likely to share your blog post or reach out to you for more details.
- Meta Description: Technically the meta description has little impact on SEO but is still a very important part of your blog post. This short snippet of information (ideally between 120-158 characters) gives search engine users a preview of your content. Use your long-tail keywords strategically and naturally in the meta description.
- Add images and make sure they are optimized. Your blog post should include supporting images and/or graphics. The Alt tag is an important and required image attribute that can be easily added to your website images. A typical image HTML structure would look like this: <img class=”image-class” src=”/image-path” title=”image title” alt=”image alt description” />. Since search engines can’t see images in the same way as users, the Alt tag helps them understand what the image is about. Your Alt tag should describe your image with natural inclusion of your long-tail keyword. Users with vision disabilities will also use the Alt tags when using screen readers.
- Use internal links. If you are answering a question related to your business, chances are you have a page or several pages related to the topic. Internal links point search engines and users to pages on your own website where they can get more information. Additionally, they offer validation that your blog post content is relevant to your website. The reverse is true as well. If your website content references a blog topic, you can go back and create an internal link that visitors could use for more information.
These SEO tips are considered best practice and can be utilized on all your pages to enhance your search engine optimization efforts. Consider KTX Marketing’s SEO services if you are trying to boost your rankings in the search engines. We can help with all of your SEO needs including content writing and blogging.