Digital Marketing drives more traffic to your business website
Internet usage in general is rising steadily. In the United States, 77% of adults report using the Internet on a daily basis. These are your potential customers and a clearly defined Digital Marketing plan will drive them to your business. While some of that time is certainly spent watching cat videos, they're also searching for your products and services. In fact, it doesn't matter what your business does, there are keywords that can be optimized to make sure your potential customers find you online when they're looking.
What is Digital Marketing?
Digital marketing is the combination of marketing activities that utilize electronic devices and the Internet. Businesses can take advantage of digital marketing by leveraging the power of search engines, social media, email, websites, forums, blogs, text messages, and more to reach customers.
Will Digital Marketing Work for Your Business?
Well executed and consistent Digital Marketing activities will work for every business in any industry. It doesn’t matter what your business makes, sells or does. If you have potential customers, digital marketing will help target them.
With that being said, Digital Marketing strategies should be evaluated and tailored to the needs of each businesses goals, industry and audience.
Digital Marketing for B2B Businesses
Business-to-Business (B2B) marketing activities generally focus on lead generation, Digital Marketing is no exception. Your business website and other online tools need to drive highly targeted and qualified leads to your sales team. B2B Digital Marketing strategies focus on optimizing your online presence, so the right people not only visit they take action.
Digital Marketing for B2C Businesses
Business-to-Consumer (B2C) marketing activities generally focus on accelerated customer acquisition. Digital marketing can define a clear path to sale for potential customers. Encouraging action is a top priority, especially if your price point is low and demands volume. B2C Digital Marketing strategies focus on optimizing your online and local presence, so the right people find you online and set appointments or visit your location.
Digital Marketing for eCommerce Businesses
eCommerce marketing activities generally focus on attracting customers who are ready to buy. Digital Marketing for eCommerce targets consumers who are searching for specific items with the intention of purchasing online. eCommerce Digital Marketing strategies focus on optimizing product descriptions, defining clear calls-to-action, displaying upsell/cross-sell options and providing an easy checkout experience.